TT WE INTERVIEWED...                   LISSETTE GONZALEZ,    SALES ASSOCIATE QUAKE MARKETING NY   TT "Once Quake Marketing starts working with a new client they are usually with us for life"     T

Lissette Gonzalez Specializes on online advertising in the Latin American Market. She has  been the leading Latin American market representative and specialist with Quake Marketing from day one. www.quakemarketing.com Online Ad Network at 5th Ave NYC.

Recent campaigns, That stand out or clients? If you have examples that we can see that would be great...

- Quake Marketing works with a wide range of advertisers from Financial Services to Automotive to Retail/Apparel and Travel. Quake Marketing offers 35 different verticals with 150 sub verticals of which we have advertisers that cover almost every category. We work with a very diverse roster of clients such as ING, GM, Levis, 20 different Tourism Boards, P&G, Air Canada, Disney, WalMart, Mercedes-Benz, DirectTV, WSPA, Fuji, Skechers, Coca-Cola, etc...just to name a few of our clients. We recently ran a very large Fuji Camera Contest campaign in Q4 2008 that was a great success (http://www.offzhook.com/). We ran a portion of the media on a Retargeting basis, low cost in page unit and video units for a well rounded marketing approach that paid off in huge dividends from an ROI standpoint. Quake Marketing is looking to make this campaign a permanent Q4 fixture on our media schedule. Another recent success for Quake has been with Coca-Cola (http://www.coca-cola.com/index.jsp) . We ran a campaign for several quarters that involved a contest that allowed users to create there own Coke bottle theme's and submit them for approval. The winners received various different prizes and unique users generates as a result of the campaign was huge. 

How has the Latin Market been updated with this online media (internet)?

The Latin American marketing in general seems to be a bit behind the times and less advanced in the marketing tactics. If I had to put an actual number on it I would estimate that they are 1-2 years behind the US market in terms of understanding the benefits and utilizing the medium the way they should be. At the end of the day it’s really an education process which is exactly what I am here to do at Quake Marketing. I spend most of my time educating the buyers and planners on new products and services that can benefit there agency and direct clients.

Where does Quake Marketing stand at this time, can it be compared to the biggest markets like US, UK Canada...?

 There are approximately 300 competitors in our space. That number is shrinking everyday as a result of the tough economic times we are in right now. Quake Marketing differentiates ourselves by the customer service we provide each and every client that works with us, super competitive pricing and results driven marketing that can be measured against a clients ROI down to every dollar. Our reputation proceeds’ ourselves in the market. Ask anyone who has worked with Quake Marketing and I’m sure they will have positive feedback to provide. To answer your question more directly Quake Marketing has a large presence in the US, Canada and UK market’s and is growing by the day by adding new offices, employees and expanding our presence worldwide. The beauty of this industry is that you can work from anywhere in the world with a virtual office and deal with any country that you want to as long as you are conscious of different time zones and business etiquette from one country to the next. I am of course solely focused on the Latin American market and have been brought on by Quake Marketing as the specialist in this area.

 -Talk about this: How we compare the deference's in the media: (online), budget, execution, creative, strategy and marketing, personalty and mentality, between the buyers and planers of media.

It would be good if you can explain there biggest deference's positive's and negative's between the media related with online advertising ...

The mentality of media buyer and planners in the online world versus other mediums such as print, radio and broadcast tends to be the same in a lot of ways and different as well generally speaking. The online buyers face a lot of the same difficulties and hurdles in the media world of needing to prove what they are doing and where they are placing their media makes sense and there is a rationale behind it. Media buyers and planners in the traditional world are able to get great value from there media in a lot of cases these days if that particular sector or publication is struggling such as a failing magazine or a radio station hard up for sales due to tough times. Their money can go further in those mediums now versus a few years ago. The online industry has seen a slight correction in rates put forth by the publishers but we are not drastically altering rate cards. Is an online publisher is doing this then it’s a sure sign of cash flow issues, declining sales or a potential failing company. Be careful not to secure long term contracts with long out clauses in the current economic environment.

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