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WE INTERVIEWED... LISSETTE GONZALEZ,
SALES ASSOCIATE
QUAKE MARKETING NY
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"Once Quake Marketing starts working with a new client they are usually with us for life" |
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Lissette Gonzalez Specializes on online advertising in the Latin American Market. She has been the leading Latin American market representative and specialist with Quake Marketing from day one. www.quakemarketing.com Online Ad Network at 5th Ave NYC.
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Explain Lissette how is the activity in Quake Marketing and what is your role or roles in the company?
- We work in a constantly evolving industry that is still considered in it's infancy stages still compared to other mediums such as Radio, TV, Print or Outdoor. My days at Quake Marketing can be challenging, exciting, hard work, difficult and fun all wrapped up into one day. I try my best to send out 40-50 quality emails per day along with 10-20 calls per day in an effort to generate new business and manage existing relationships and campaigns.
Being that Quake Marketing is located in one of the largest media focused cities in the world, New York City , I also try to get out and visit direct clients and ad agencies face to face as frequently as possible.
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As a Latin women in a male dominated industry I find it easier to secure meeting's with male buyers and marketing managers. I have been the leading Latin American market representative and specialist with Quake Marketing from day one. The entire industry has seemed to have welcomed me with open arms and it's a constant learning experience for me to stay on top of new up and coming technologies such as Mobile Advertising, Pay per Click Advertising Video in page units, KW and URL Contextual Advertising and Pay Per Call online advertising.
How is today's online Advertising?
- The Online Advertising Industry is the place to be today if you want to be involved with the most innovative and fastest growing medium in the world. Online is still seeing double digit growth in our sector annually versus failing mediums such as print and newspaper that will be virtually non-existent in less than a decade. I see the need for a well rounded marketing approach that encompasses the use of several mediums in an effort to effectively reach your demographic target audience and market your product or service effectivly. Depending on the advertiser, demo target trying to be reached, marketing budget, ROI and branding goals that should determine an advertisers appropriate marketing mix. Online should always be included in every advertisers marketing plan as far as I'm concerned. Now that I have learned the ins and outs of the medium so well I can really appreciate the value of being able to reach your end consumer with the most effective ROI on your marketing dollars. There are enough product offerings with Quake Marketing's suite of offerings to choose from that there is usually a product for every marketer that makes sense.
Are they big deference's between USA and Europe? yes, no ? why? what kind?
- The European market is a significantly smaller market versus the US and constitutes about 15% of our overall sales volume of which 12% comes from the UK. We run our fair share of media against Western Europe as well as Eastern Europe as well but Canada happens to be our second largest market outside of the US. The Latin American market is not to far behind Canada at 17% of our overall average sales volume. Spain is an audience we are focusing on currently in attempt to grow our Spanish focused portion of our network alongside Latin America.
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any big imminent/recent challenge?
My most recent challenges that hold consistent throughout any sales persons career I'm sure have to do with filling my pipeline with enough new business of qualified and potentially serious online advertisers. Quake Marketing prides itself with growing a steady business over the past 8 years with strong brands and clients that plan on being around for a long time and really understand the benefits of online advertising.
Once Quake Marketing starts working with a new client they are usually with us for life as a result of the fantastic quality of service that we provide to all of our clients. It's such a competitive industry that you really need to do everything with 150% intent on perfection. As the Latin American Sales Manager for Quake Marketing I pride myself on responding to all of clients regardless of which country they are located in within 1 business day no matter what, provide the most competitive CPC or CPM rates possible, offer thorough reporting and analytics for client optimization purposes, proper invoicing and currency conversion sensitive to market rates in the individual Latin American country we are dealing with.
Every aspect of our business requires our full attention and needs to be handled the utmost professionalism regardless if the client is spending $5,000 with is or $500,000 on a campaign.
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